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Brandon Banister
thyssenkrupp
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Our global headquarters in Germany issued new branding guidelines we had to comply with but we also wanted to maintain our regional flair.
Challenges to overcome with project:
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strict branding
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very monochromatic
Solutions:
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use vivid photography and renders
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design infographic images
Vivid renders
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worked with 3-D artist Ron Acord to create dynamic renders
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exaggerated angles to make renders interesting and unique compared to other in-market design
Primary Colors
tk brand blue tk white
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